Case Study - Overcome your fears, find your style

We believe everyone should be able to shop with confidence, which is why we developed a web app that eliminates the confusion of online shopping.

Client
Phobia
Year
Service
Web development, Identity

Overview

Having written one of the most shared posts on medium.com ("How to cash out your Dad's 401K without him knowing") Jenny Wilson approached us looking to build out her own platform—a blog for people looking to cash out their Dad's 401K without him knowing.

What we did

  • Frontend (Next.js)
  • Custom CMS
  • SEO
  • Infrastructure

We decided early on to build out the blog in Next.js, but we also needed to account for the fact that Jenny was extremely picky about her content management workflow. Using a off-the-shelf solution like Prismic or Sanity wouldn't do — we needed to build something custom.

The team at Studio went above and beyond with our onboarding, even finding a way to access the user's microphone without triggering one of those annoying permission dialogs.

Jenny Wilson, Founder of Phobia

Jenny demanded a custom CMS interface that matched the aesthetic of her personal blog and so we built a beautiful solution that would allow her to publish content like posts, newsletters and podcasts to her community of over 3,000 users.

Less traffic
25%
Page load times
10x
Higher infra costs
15%
Legal fees
$1.2M

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Our offices

  • Houghton
    101 W. Lakeshore Dr.
    Houghton, MI 49931
    (212) 913-9184
    info@noxmon.com
  • New York City
    34 West 13th Street
    New York, NY 10011
    (212) 913-9184
    info@noxmon.com