Case Study - Overcome your fears, find your style
We believe everyone should be able to shop with confidence, which is why we developed a web app that eliminates the confusion of online shopping.
- Client
- Phobia
- Year
- Service
- Web development, Identity

Overview
Having written one of the most shared posts on medium.com ("How to cash out your Dad's 401K without him knowing") Jenny Wilson approached us looking to build out her own platform—a blog for people looking to cash out their Dad's 401K without him knowing.
What we did
- Frontend (Next.js)
- Custom CMS
- SEO
- Infrastructure
We decided early on to build out the blog in Next.js, but we also needed to account for the fact that Jenny was extremely picky about her content management workflow. Using a off-the-shelf solution like Prismic or Sanity wouldn't do — we needed to build something custom.
The team at Studio went above and beyond with our onboarding, even finding a way to access the user's microphone without triggering one of those annoying permission dialogs.
Jenny demanded a custom CMS interface that matched the aesthetic of her personal blog and so we built a beautiful solution that would allow her to publish content like posts, newsletters and podcasts to her community of over 3,000 users.
- Less traffic
- 25%
- Page load times
- 10x
- Higher infra costs
- 15%
- Legal fees
- $1.2M